What I think logos is is reasoning or logic towards an argument. Ethos means the morale or the ethics that the argument chooses. Pathos just means that the argument has some form of emotion.
Think of ethos as ways the author/writer/company sells themselves to the viewer. I think of it like this: Ethos (buy this car because I am an honest salesperson) Pathos (buy this car because it's fun) Logos (buy this car because it gets 40 mpg). How do you see these appeals working in your ads?
Think of ethos as ways the author/writer/company sells themselves to the viewer. I think of it like this:
ReplyDeleteEthos (buy this car because I am an honest salesperson)
Pathos (buy this car because it's fun)
Logos (buy this car because it gets 40 mpg).
How do you see these appeals working in your ads?