The discourse community this belongs to are jeep owners or people that 4wheel and know about jeeps. The shared goal or purpose of this community is off roading vehicles. The language strengthens the community because its english. The values that the community holds is off roading and four wheeling. This commonplace image is a cover on the back of a tire. You pretty much see these on Jeeps so yes, the community and the commonplace (the company jeep) are valuing the same thing, offroading. To me the meaning of this means because it is on a jeep, or you're driving a jeep "life is good" but I think this could be used in other ways or ideas because it is so positive and is saying simply life is good. Life could be good for a lot of reasons not just this.
The discourse community this belongs to are jeep owners or people that 4wheel and know about jeeps. The shared goal or purpose of this community is off roading vehicles. The language strengthens the community because its english. The values that the community holds is off roading and four wheeling. This commonplace image is a cover on the back of a tire. You pretty much see these on Jeeps so yes, the community and the commonplace (the company jeep) are valuing the same thing, offroading. To me the meaning of this means because it is on a jeep, or you're driving a jeep "life is good" but I think this could be used in other ways or ideas because it is so positive and is saying simply life is good. Life could be good for a lot of reasons not just this.
I like your pic and your ideas about it. i would like to add that I thinks jeep wanted people to envy the people with a jeep, that way they literaly run just to go get a jeep and be happy.
ReplyDeleteMatt-
ReplyDeleteIt is so funny that you chose the Jeep drivers as a discourse community. One of my former students did a whole paper about jeep owners and drivers and the ways they communicate. It was a great paper full of lots of great commonplaces - like the one you chose.
Nice job.
Jen
i like that you used a specific example of what discourse community & commonplaces are. it really helped me further understand these concepts.
ReplyDelete